Two high-volume, low-difficulty keywords that are broader topics like “how to fix a sinking mattress” that serve top-of-funnel searches and introduce searchers to your brand.For example, “how to improve sleep quality” and “evening routine for adults.” These articles aim to create brand awareness and establish your brand as an expert in your industry without pushing any sales or conversion. Two high-volume keywords that are in related topic areas that serve customers’ interests or pain points without trying to sell them anything.Sticking with our mattress brand example above, an effective keyword strategy might look as follows: SEMrush is another tool with similar functionalities. Ahrefs also shows each keyword's monthly search volume and difficulty, so users produce a keyword strategy that will feasibly lead to results. You can even conduct competitive analyses to see what types of keywords similar businesses are ranking for. We use Ahrefs, an SEO tool that allows you to plug in a high-level concept to view related (more relevant and often less competitive) keywords. There are a variety of tools out there (both free and premium) to support thorough and relevant keyword research for your content planning. When selecting the best-fit keywords, there are three core components to balance - relevance, difficulty, and search volume. Typically, the selected keywords will be a mix of products and services, customer pain points and FAQs, problems that your product or service solves, competitor keywords, and other potential searches relevant to your niche or industry. Keyword research is a vital piece of your SEO strategy that ultimately results in selecting various keywords, phrases, and concepts that you want your company or brand to rank for on Google SERPs. A successful SEO strategy starts with customized keyword research and great writers- industry experts who create content on those specific topics. The specifics may vary, but most approaches to SEO marketing consist of the same moving parts. That's why companies need to develop a good SEO content strategy. It drives organic traffic by helping users discover your brand and establishes your business as an authority within your industry. SEO content marketing is crucial to your website. You'll want to target keywords related to what your business sells - like “mattresses on sale,” “mattress companies that deliver,” or “best firm mattresses” - and what pain points you address for potential customers - like "best mattress for a bad back" or "best mattress for side sleepers." What Does an SEO Content Strategy Consist of? The process focuses on creating content related to specific keywords and key phrases that are most relevant to your target audience and offerings.įor example, suppose you're a mattress company. Website content (like blog posts, landing pages, and product pages) is tailored to meet the expectations of the algorithms that gauge which websites have the best information for searchers and therefore deserve to rank highest. It's a marketing discipline that aims to improve a site’s rankings on search engine results pages (SERPs). SEO stands for search engine optimization. In this article, we’ll introduce you to the basics of good SEO strategy and offer tips on how to find and work with an SEO content writer. That’s where hiring an SEO content writer becomes a valuable investment. SEO-driven content marketing is one of the best ways to do that and should be an integral part of your digital marketing and content strategy.īut writing SEO content by yourself can be difficult and time-consuming. If you're a business owner, you're probably already aware of the importance of increasing organic traffic to your website.
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